No. 
English Subtitle 
Thai Subtitle 
1  We work as consultants, which means we work with\Na lot of different companies in a lot of different fields 
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2  But really our common interest is in understanding\Npeople, and 
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3  what their needs are. So if you\Nstart to think, really what these 
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4  do as consultants is focus on\Npeople, then it's easy to think 
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5  about what's needed designwise in the kitchen, or\Nthe hospital, or in the car. 
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6  We have clients come to us and say, here's our\Naverage customer, for instance she's female, 
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7  she's 34 years old, she has 2.3 kids. And we listen\Npolitely and say, well that's great but 
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8  we don't care about that person. What we really\Nneed to do to design, 
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9  is look at the extremes, the weakest, or the person\Nwith arthritis, or the athlete, 
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10  or the strongest or the fastest person. Because if\Nwe understand what the extremes are, 
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11  the middle will take care of itself. 
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12  These are actually things I haven't seen in\N1,000 years. 
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13  We tried to use less material, like here's one that's\Nhollow inside. 
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14  A good friend of mine, Sam Farber, he was\Nvacationing with his wife, Betsy. 
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15  I got a phone call one night, he was so excited he\Nsaid he couldn't sleep. 
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16  And what he was excited about was he'd been\Ncooking dinner with Betsy and she was making 
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17  an apple tart. And she was complaining about the\Npeeler, that it was hurting her hands. 
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18  She had arthritis, and she just couldn't hang on to it.\NAnd it hit Sam at that moment 
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19  that here's a product that nobody's really\Nthought about. 
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20  And our thought was, well if we can make it work for\Npeople with arthritis, it could be good for everybody. 
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21  We knew that it had to be a bigger handle. Kids\Nhave big crayons because they're easier 
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22  to hold onto. It's the same thing for somebody that\Nmight not have full mobility of the their hand, 
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23  they need something a little bit larger, that's a little\Neasier to grip with a little less force. 
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24  So we did a lot of studies around the shape of the\Nhandle, the size of it, to come up with a size 
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25  that would be perfect for everybody. 
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26  But eventually we found a rubberized bicycle grip,\Nand we basically did this. 
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27  So, it really goes through many, many, more\Niterations than you would think 
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28  to do a handle that's relatively simple in the end. 
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29  I think one thing with a hand pruner is that you have\Nthis constant friction happening 
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30  when you're closing it. 
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31  But I feel like here's the spot that really hurts, this is\Nthe biggest pressure point for me. 
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32  So it's like here in this area, on all four fingers,\Nyou have friction. 
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33  So when we start out doing a project, looking at\Nthese different tools to understand 
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34  how we can design a better\Nexperience for someone,\Nergonomically 
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35  So what we did here was to map it out, when we did\Nthe exercise with the glove, understanding where 
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36  the pressure points are, then we go into this\Nprocess of developing models of some of the ideas. 
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37  One thing we realized with this model, if you\Ncompare with other hedge shears, a lot of them 
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38  just have a straight handle, you don't have any\Ncontrol over the weight. So if you're cutting 
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39  far down, you have to squeeze harder to hold the\Ntool in place, otherwise it's going to slide 
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40  out of your hands. So by sculpting this handle area,\Nit locks your hand around this form, 
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41  so you have to squeeze less, so you have a really\Nsecure grip. 
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42  We're really at the final stages of our design here,\Nwhere we put them into a place where we can 
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43  control them much more closely to get them ready\Nfor manufacture, and that is known as CAD 
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44  or Computer Aided Design. 
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45  It's very important that we\Nconstantly are verifying our CAD 
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46  with physical models. 
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47  Once you get into that, we use a set of technologies\Nthat are called rapid prototyping, 
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48  so we can really finely control the ergonomics of\Nthese parts. 
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49  So there are the two halves that come out of the\Nmachine, and you can glue them together to make 
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50  an entire handle, and attach them to prototypes\Nsuch as this so we can go out and feel the 
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